We Need Black Friday To Work(Episode 1)

We Need Black Friday To Work(Episode 1)

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Turning Incrementality Tests Into Action That Makes You Money

Incrementality tests are “in”… but the real problem is what you do after the read.In this episode, Taylor sits down with Olivia Kory (Chief Strategy Officer at Haus) and George Davis (CMO at Cozy Earth) to unpack the messiest part of modern measurement: operationalizing increment ...  Show more

The Sales Tax “Nexus” Trap Most Brands Miss

Sales tax feels simple—until you hit nexus.In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands, what happens when you cross nexus thresholds in new states, and how ignoring compliance can turn int ...  Show more

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