The Creative Project Process (Episode 39)

You know why copywriting is so fun? Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸 Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on an ...  Show more

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing. Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!). And, hey, some seasons in our li ...  Show more

Whether you’re just starting out in a creative business, or pivoting to a new specialty, finding those first clients is one of the biggest hills you have to climb. So how do you build up your skills and get yourself seen by potential clients? If you’re adding a skill or a special ...  Show more

On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it’s helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Ni ...  Show more

Conversion designer and sales page specialist Melissa Burkheimer is the guest for the 187th episode of The Copywriter Club Podcast. We talked a bit about why copywriters and designers don’t always see eye-to-eye and what we all can do about it. We also asked Melissa about why she ...  Show more

For many copywriters, finding paid work is problematic. You need to find the clients, do the negotiation, get the brief, do the invoicing, and much more. But what if you could have someone do it all for you? Someone who could find the clients, place you in the role, take care of ...  Show more