S03.EP12 - Friction in Branding with Soon Yu

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show. The ...  Show more

Organizations too often subject their employees and customers to unnecessary friction that creates inefficiency and causes frustration. But, in some situations, friction can be a positive force, spurring more innovation and better decision-making. So how do you reduce the bad kin ...  Show more

In today’s episode, we tackle friction with Bob Sutton. Bob is an organizational psychologist and professor at Stanford, a New York Times bestselling author, and is here with us to discuss his upcoming book, The Friction Project: How Smart Leaders Make the Right Things Easier and ...  Show more

Join Jason and me for a phenomenal conversation around the importance of persuasion through storytelling, authenticity and relationship building.  

Jason Harris is the co-founder & CEO of the award-winning creative advertising agency Mekanism, co-founder of the Creative ...

In this unique episode. Amanda Russell and Mark Schaefer offer an exclusive look at the extraordinary marketing challenges in the field of marketing. In a world where taste, scarcity, and exclusivity rule, the foundations of mass marketing are meaningless. How do luxury brands co ...  Show more