Gen-Z’s Great Expectations

Gen-Z’s Great Expectations

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How Dior and Chanel Are Winning Back Aspirational Shoppers

After raising prices aggressively during the post-pandemic boom, luxury brands are now confronting slower growth and a shrinking aspirational customer base. According to Bernstein, average luxury price hikes reached 36 percent between 2020 and 2023, with Dior and Chanel raising p ...  Show more

How Fashion Brands Are Winning the Winter Olympics

While the Olympics remain one of the world’s biggest sporting stages, they are also one of the most tightly controlled marketing environments. Rules limit how sponsors can interact with athletes and advertise during the Games. As a result, fashion and sportswear brands are findin ...  Show more

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