How to Tell a Story that Sticks with Neil Gor...

When Apple announced it was opening retail stores in 2001, analysts gave the idea two years before the lights went out. Twenty-five years later, Apple Stores are the most profitable retail spaces on earth — more sales per square foot than Tiffany — and the man who built them says ...  Afficher plus

Everybody says they want to know how they're doing as a CEO. Then they fill the board with friendly faces, let the team filter the bad news, and cancel coaching when the numbers get ugly.Bill tells the story of interviewing his own leadership team at the jewelry company he ran fo ...  Afficher plus

"Persuasion is ultimately about convincing others that change is possible." —Neil Gordon

Want to captivate your audience with compelling storytelling and persuasive communication?

You're about to discover a game-changing solution that will elevate your abi ...

In this episode of "Sales POP! Online Sales Magazine," persuasion expert Neil Gordon shares his insights on mastering effective communication. Neil discusses the importance of clarity, simplicity, and trust in persuasive messaging. He introduces the "silver bullet" technique for ...  Afficher plus

Think you don't have a good story? Think again! In an age of AI and overwhelming content, your unique voice and personal storytelling are your most powerful marketing assets. But here's the cold truth: a great story poorly told is worthless. Today I'm joined by my friend, Broadwa ...  Afficher plus

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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