How to Tell a Story that Sticks with Neil Gor...

Tony Hartl built a chain of tanning salons to 17 locations and 160 employees, sold it in a recession for tens of millions — and then took ten years off. Not to retire. To learn how to climb the mountain a second time without losing everything he lost the first time. The first cli ...  Show more

Lee Benson's boss told him to shut the company down. Instead, he took on six hundred thousand dollars in debt and two employees he couldn't afford to pay. He almost went bankrupt fifteen times in that first year. Twenty-three years later, he sold Able Aerospace to Textron Aviatio ...  Show more

"Persuasion is ultimately about convincing others that change is possible." —Neil Gordon

Want to captivate your audience with compelling storytelling and persuasive communication?

You're about to discover a game-changing solution that will elevate your abi ...

In this episode of "Sales POP! Online Sales Magazine," persuasion expert Neil Gordon shares his insights on mastering effective communication. Neil discusses the importance of clarity, simplicity, and trust in persuasive messaging. He introduces the "silver bullet" technique for ...  Show more

Think you don't have a good story? Think again! In an age of AI and overwhelming content, your unique voice and personal storytelling are your most powerful marketing assets. But here's the cold truth: a great story poorly told is worthless. Today I'm joined by my friend, Broadwa ...  Show more

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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