The "new normal" in post-Covid B2B sales

B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion covers view-through attributio ...  Show more

Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of Channel99, explains how to solve the dark funnel problem that's costing companies millions in misallocated marketing spend. The di ...  Show more

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant ...

Tune in as John Golden, Cara Armstrong, and Martha Meister dive into key strategies for boosting year-end sales. From quarterly audits to understanding buyer psychology, this episode covers essential topics like adapting to market shifts, creating compelling messaging, and refini ...  Show more

TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.

Send us Fan MailBill and Bryan continue their deep dive into evolving buyer behavior with some eye-opening insights that challenge conventional sales wisdom. In this episode, they tackle the myth of "the decision maker." They explore how buying by committee has become the new nor ...  Show more