Marketing Through Storytelling -- James Ontra...

AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo m ...  Show more

AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, ...  Show more

Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, James Ontra, Shufflrr CEO & Author, discusses introducing presentation management and how to use storytelling to become a better persuader. Shufflrr ...  Show more

Jim Edwards and Stew Smith discuss storytelling for any conversation, blog post, podcast, and even elevator speech. How do you develop your story inventory to be better equipped with a compelling story for people to see you as an authority in your field. 

Jim also shows ...

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.

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