Infusing Storytelling Into Marketing -- Adria...

Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelli ...  Show more

Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gath ...  Show more

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

Guest: </stron ...

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ...

Stories capture human attention like nothing else. The best advertising doesn't just explain features, it creates emotional connections that make your message stick. When brands tell compelling stories, they're perceived as more trustworthy than those relying on straightforward p ...  Show more

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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