Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

Marketing Mix Modeling (MMM) -- Mark Stouse /...

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Let's ban this phrase from AI vendor pitches forever

AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving ...  Show more

You say you're data-driven but are you lying?

Most marketers claim to be data-driven but lack the infrastructure to act on insights in real-time. Chris O'Neill, CEO of GrowthLoop, brings experience scaling Google Canada from $500M to $2B and launching Glean to a $7.2B valuation. He explains how agentic AI learns from custome ...  Show more

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