Marketing Mix Modeling (MMM) -- Mark Stouse // Proof Analytics

Marketing Mix Modeling (MMM) -- Mark Stouse /...

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One marketing principle that stays constant across multiple companies

Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates manual handoffs in marketing operations. Her team automated approval routing with role-based permissions and built integrated rev ...  Show more

The biggest mistake in building orchestration workflows

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus ...  Show more

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