SNACK: Signs of Healthy Collaboration with Sa...

A quick update on where we’ve been! Host, Blake Howard, stops by to introduce his new podcast: A Change of Brand. It’s a show about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. Season 1, now fully released, has first-hand accounts from ma ...  Show more

Leading well and thriving in your career often comes down to one thing: motivation. In this bonus episode, show host Blake Howard interviews author Todd Henry about his new book The Motivation Code. In this conversation, you will learn more about why motivation matters, how it di ...  Show more

When EA Sports and FIFA parted ways in 2023, there was just one minor problem: the popular soccer video game’s brand was entirely wrapped up in the FIFA name. Nils Leonard, Co-Founder of Uncommon Creative Studio, shares how he and his team approached creating a FIFA-less brand th ...  Show more

For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. 

Which is why the noises recently coming from EA Sports, the company which makes the game, are so ...

The GamesIndustry.biz team discusses the biggest stories of the past week. First up, we discuss the ongoing dance between Electronic Arts and football association FIFA. While EA has claimed it's considering a rebrand for its best-selling football series, FIFA has suggested it's c ...  Show more