Brand Consulting 2.0

The traditional agency model does not scale. Or to be specific, as you grow, the only thing that scales are all the problems.Check out the link below to learn the shifts you need to make to make your agency predictably profitable, scalable, and exitable.We can help you make this ...  Show more

How do you position a professional service firm?My view is that you need to get specific. Much more specific.Clients are asking "Why Should I Choose You?"In this episode, I talk about how positioning of professional services can use more specificity.To engage with me, set up a fr ...  Show more

Branding Expert Pia Silva Reveals The Big Mistakes Of Branding Your Biz My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is an Entrepreneur, speaker and writer, and also a partner and brand strategist at Worstofall Design where they build "Badass Bra ...  Show more

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ...  Show more

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one lik ...  Show more

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ...  Show more