Snapchat For the Win

One of the Top Marketing Trends in 2026. AI search is about to overtake traditional search by 2028, and the implications for marketers are massive. In this episode, Sandy Carter sits down with content strategy expert Andy Crestodina to unpack the rise of GEO (Generative Engine Op ...  Show more

Marketing is scaling faster than humans can adapt—and most leaders are underestimating the shift. In this conversation with Sandy Carter, Ray Wang, CEO and founder of Constellation Research, and Liz Miller, former leader of the CMO council, and analyst at Constellation Research, ...  Show more

Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing of ...

Cracking The Formula to Viral Videos - Marketing Update - Episode #229 With Mike Volpe (@Mvolpe) and Laura Fitton (@Pistachio) This weeks round up will give you some insight into what changes are going on with our social networks and how new technologies are being used to serve a ...  Show more

Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features.

But today, with TikTok on the scene and Meta, Instagram and YouTube introducing products for creating content, the soc ...

Book your FREE strategy session with the team here: https://calendly.com/karl-puudersell/smba-strategy-session

*If you can't make any of the times on Karl's calenda ...