Snapchat For the Win

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligenc ...  Show more

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call. What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca Film Festival have in common? Mic ...  Show more

Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing of ...

Cracking The Formula to Viral Videos - Marketing Update - Episode #229 With Mike Volpe (@Mvolpe) and Laura Fitton (@Pistachio) This weeks round up will give you some insight into what changes are going on with our social networks and how new technologies are being used to serve a ...  Show more

Snapchat long stood out among other social media platforms for introducing interactive user experiences such as filters and augmented reality features.

But today, with TikTok on the scene and Meta, Instagram and YouTube introducing products for creating content, the soc ...

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