9. You Are Not the User: How the the False Co...

AI has made building software easy. Deciding what to build is another story. When founders and product teams can vibe-code a working product in a weekend, where does design add value? In this episode, Therese Fessenden welcomes back design psychologist Thomas Watkins, founder of ...  Show more

If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research, about why a repository alone never gets rese ...  Show more

In this episode, we’re tackling a question that every UX designer thinks they understand—but do we really?💡 Are we designing for how people actually think—or just how we assume they think?We rely on psychology-based UX laws like:✔️ Hick’s Law (Too many choices slow people down—r ...  Show more

Welcome to another episode of "Future of UX," where we explore the intersection of design and technology. Today, we dive deep into the user experience of AI products. From the current state of usability in AI to the challenges and opportunities that lie ahead, this episode is a c ...  Show more

Simon Smith and guests with some practical advice on using user centred design techniques. When designing a website or product for the web, a game or interactive application it’s very easy to think about your needs and not those of your users. In this episode we look at user focu ...  Show more