Bacardi gegen Pernod Ricard | Last Call | 6

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Bacardi manages to best Pernod Ricard by using both the courts and Capitol Hill to keep the embargo in place against Pernod Ricard’s rum of the same name, Havana Club. But as relations between the U.S. and Cuba warm, negotiations between Havana and Washington begin. On Ca ...

Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks.

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Pernod Ricard believes it’s just a matter of time before Cuba’s embargo is dropped. It dramatically expands its distilleries in Cuba for the moment when it can delug the US market with its Havanista rum. But politics will make this anything but a straight shot.

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When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi d ...