The Video Revolution With Jennifer Griffin Smith, CMO, Brightcove

The Video Revolution With Jennifer Griffin Sm...

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What Is an AI Agent? The Plain English Explainer for Marketers

In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete. Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, ...  عرض المزيد

Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You

Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours. In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators ...  عرض المزيد

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The Top 5 Marketing Trends to Pay Attention to in 2024
The Marketing Millennials

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ...  عرض المزيد

223 - Decoding Great Marketing, with Paxton Gray
The Marketing Millennials

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ...  عرض المزيد

Redefining the Marketing Industry's Most Important Metric
Today in Digital Marketing

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

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The Surprising Way Slow Motion Video Changes Brand Perception
Today in Digital Marketing

<span>There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we focus the viewer’s attention? Or employ the one-cut-every-second technique? Wel ...

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