Ian Rogers on the Inevitability of Virtual Fa...

For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative has shifted. It is no longer enough to si ...  Show more

The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat this, brands are turning to "rage bait"— content designed to ...  Show more

When the American digital artist known as Beeple sold a digital artwork at Christie’s Auction House for over $60 million, it became the most expensive NFT ever sold at an auction. It was a metaverse moment that crystallized the hype surrounding this new form of digital ...

It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically ...  Show more

You may have heard that print is dead. Or at least it’s dying. While those statements are not entirely true — there are still very successful print newspapers, magazines, and books out in the world — they do give a bit of insight into the world we’re currently living in that lean ...  Show more

The virtual influencer market is booming. In fact, virtual influencers are set to yield three times more engagement than human influencers. They’re ushering in a whole new world of sponsorship potential and dynamic multi-platform entertainment possibilities for brands to be a ...