180 - 10 Things Smart Jewelry Brands Are Doing Today

180 - 10 Things Smart Jewelry Brands Are Doin...

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389 - I Tested Klaviyo's New AI Tool - Here's What You Actually Need to Know

Klaviyo has been rolling out something called Composer in beta - an AI agent that promises to build entire marketing campaigns from a single prompt. Audience, copy, design, segmentation, all of it. The promise is impressive. So I got access on a real client account and tested it ...  Show more

388 - Can You Actually Trust Your Email Marketing Numbers?

$6,000 in Klaviyo. $600 in Google Analytics. Same campaign. Same week. Real numbers from a real account my team took over. If you've ever stared at two reports that should say the same thing and thought - is someone lying to me? - this episode is for you. Nobody is lying. But wha ...  Show more

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