The Art of Business Wars Lesson 4: Positionin...

It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruinin ...  Show more

It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivating fanatic customers with opening day parties and lavish food giveaways. But wh ...  Show more

Today is Friday, April 2, and we’re looking at lesson 4 from The Art of Business Wars: Positioning

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Today is Wednesday, March 31, and we’re looking at lesson 2 from The Art of Business Wars: Waging War.

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Today is Thursday, April 1, and we’re looking at lesson 3 from The Art of Business Wars: The Winning Strategy.

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Today is Monday, March 29, and we’re giving listeners a sneak preview of our new book, The Art of Business Wars.

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