"First Who" Is Not Just a Business Concept

You Don't Need to Be Big to Be Great 

The Wrong People Can't Be Motivated to Do the Right Thing 

I appreciate business models and brand strategy more when they're not just written down but visualized. They take on a tangible reality in your mind before you launch your business or introduce your brand. This has consistently proven effective for me. The crucial aspect is the r ...  Show more

It is sad to say this, BUT most business owners work extremely hard for FREE. When most people start a business, they practice this strange habit of not thinking about profitability. They are so focused on paying expenses first that there is often not enough money left over to en ...  Show more

Whether you are a start-up or scale-up business, we have put together a 5 step formula for you to follow when mapping out your strategy.

Perhaps you have a brilliant business that has relied on word of mouth for some time now but you know that pool is drying up and you ...

What most people don’t know is that when you start a business, you have to make the conscious decision to become a marketer.

Because as much as you love what you do (whether it be painting, copywriting, cooking, photography, business coaching or anything else), the reali ...