Cannes Lions 2022: Unlocking the Power of Com...

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur ...  Show more

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity ma ...  Show more

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Automation, e-commerce and the push for sustainability all have major roles to play in the future of retail. That's according to Majid Al Futtaim chief executive Alain Bejjani. He joins co-hosts Mustafa Alrawi and Kelsey Warner this week to talk about how the Middle East's big ...

“Le retail media, c’est tous les leviers publicitaires qu’on adresse à un shopper dans un magasin, physique ou digital.  Dans le magasin, c’est la tête de gondole, le stop rayon… En digital,  on a transposé tous ces leviers publicitaires sur un site Internet. On ...

Today’s episode is  another Marketing For the Now! Consumer attention is increasingly hard  to capture. In our first show of 2021, we will hear from top leaders as  they answer the question, “What does the modern media plan look like to  YOU in 2021?” I lea ...