Cannes Lions 2022: Unlocking the Power of Com...

How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes ...  Show more

Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding ...  Show more

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163353970763930706c74356876&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d73747261746567792d726f6f6d2d706f646361737425324669 ...  Show more

Automation, e-commerce and the push for sustainability all have major roles to play in the future of retail. That's according to Majid Al Futtaim chief executive Alain Bejjani. He joins co-hosts Mustafa Alrawi and Kelsey Warner this week to talk about how the Middle East's big ...

“Le retail media, c’est tous les leviers publicitaires qu’on adresse à un shopper dans un magasin, physique ou digital.  Dans le magasin, c’est la tête de gondole, le stop rayon… En digital,  on a transposé tous ces leviers publicitaires sur un site Internet. On ...

Today’s episode is  another Marketing For the Now! Consumer attention is increasingly hard  to capture. In our first show of 2021, we will hear from top leaders as  they answer the question, “What does the modern media plan look like to  YOU in 2021?” I lea ...