Coming Attraction: YouTube’s Business Model

When organizations face disruption, men and women respond differently to protect their professional networks. New research from Wharton reveals that women intensify their focus on existing relationships with other women during mergers and acquisitions, creating denser, more suppo ...  Show more

Dave Reibstein, Professor of Marketing at the Wharton School, explains how the school’s Cryptocurrency Confidence Index tracks U.S. consumer sentiment, explores links between confidence and price volatility, and examines the role of regulation and public perception in shaping the ...  Show more

Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? To discover how to create a YouTube community that people will invest in, I interview Danie Jay.

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Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? To explore what YouTube shorts are and how marketers can take advantage of this new content type on YouTube, I interview Derral Eves. Sponsor: Visit ahrefs.com/webmaster-tools | Guest: Derral E ...  Show more

Are you struggling with creating YouTube content that helps your business? Want a better way to make content that converts? To discover some of the most common mistakes people make on YouTube and how to create better content for your audience, I interview Evan Carmichael.

Want more leads and sales from your YouTube channel? Wondering how to use different types of videos for different objectives? To explore YouTube content strategy, in this episode I interview Sunny Lenarduzzi. Sunny is a YouTube marketing expert who helps entrepreneurs next-level ...  Show more