Howard Stoeckel: Managing ‘The Wawa Way’

Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to re ...  Afficher plus

Craig O'Shannessy, tennis strategist, analyst for multiple Grand Slams, and New York Times contributor, joins the show to discusses how data-driven decision-making, underused tactics like serve-and-volley, and coachability separate today’s champions from the rest of the field. Ca ...  Afficher plus

Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx’s stock was about $4 when Eliz ...

Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors.

When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-o ...

Today's video is Gary's interview on the Brand New Podcast with Marisa Thalberg and Steven Wolfe Pereira. Gary emphasizes the importance of tailoring messages to different consumer segments, leveraging the unique advantages of social media for targeted and affordable a ...

The big game didn’t live up to the big billing, but there was plenty to take in during commercial breaks and halftime. (00:14) David Meier and Dylan Lewis discuss: - HIMS taking a big swing at the weight-loss industry, trying to seize a tight window for acquiring customers th ...  Afficher plus