Understanding VICE Media Group’s Role as a Gl...

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and a ...  Show more

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action? Pranav Yadav is the Founder & Global CEO of Neuro-Insight, the world's largest measure of memory. His company maps brains to determine ...  Show more

Legendary ad agency Wieden+Kennedy pioneered some of the most successful campaigns in history. But 2020 has raised the stakes for companies—and fundamentally changed how advertising works, W+K president Colleen DeCourcy tells us. Even as her own business adapts to financial and c ...  Show more

When I sat down with Vineet Mehra at Brandweek last year, we dove into the changing role of the CMO. In particular, Vineet shared with us “The 5 Mantras for the Modern CMO” that he’s been working on since he took on his new role as Global CMO of Walgreens Boots Alliance one year ...  Show more

From her early days in finance to fashion, to now adtech, Susan Vobejda defines her professional journey so far as a learning career. And with the desire to be on the cutting edge of tech and data-led growth, Susan made the move from CMO of Tory Burch to CMO of The Trade Desk. Bu ...  Show more

Chief marketing officers are vital to strategic decision-making, but increasingly, they’re being left out of the discussions that matter most—to the detriment of both customers and growth. “Kelsey and I are on a singular mission to bring CMOs back,” McKinsey Senior Partner Shelle ...  Show more