Why So Many Athletes Are Launching Fashion Br...

The Debrief podcast is taking a short break and will be back in 2 weeks. Hosted on Acast. See acast.com/privacy for more information. 

In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteria was not a piece of high-end mechanical art, but the "Royal Pop" – a $400 pocket watch collaboration between mass-market giant Swa ...  Show more

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ...

As we head towards the postponed Tokyo Olympics, the world’s eyes will be on athletics. But huge controversy is brewing over a new type of super shoe which has led to a recent surge in track and field records. Ivana Davidovic asks whether runners' ability is becoming less and les ...  Show more

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow  their communities.

“A lot of brands are getting it wrong — they need to stop thinking about ...

Twenty-five years ago Puma became the first big sports brand to collaborate with a fashion house. Since then all of the big players have been collaborating with celebrities, sports stars and high fashion brands. Hannah Mullane speaks to Heiko Desens, the creative director at Puma ...  Show more