MBA2095 Q&A Wednesday: I hate sales but love ...

Hiring the wrong person doesn't just cost money. It costs momentum, energy, confidence, and sometimes months of progress. When you're stretched thin and desperate for help, it's easy to rush the process and convince yourself that a candidate is "good enough." Those decisions have ...  Show more

Giving feedback is one of the hardest parts of leadership. You want your team to improve, but you also don't want every mistake to turn into an uncomfortable conversation. When the same issue keeps popping up, it's easy to wonder whether you're being too patient, too harsh, or si ...  Show more

Are you worried about sounding “salesy” when talking about your product or service?

I have great news Buttercup: If you’re worried about sounding “salesy,” then you probably aren’t.

Because if you’re in the mindset of wanting to serve your audience rather ...

Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pu ...  Show more

As business owners, one thing we all have to get good at if we want to build a successful business, is selling. 

But a lot of us struggle with this, as women especially. So many of us feel like "selling" is scary, inauthentic, cringey, selfish…