Comment le "femvertising" façonne-t-il le mar...

Vous l’avez peut-être déjà remarqué, avec le retour des beaux jours, les insectes reprennent leur place dans notre environnement. Bien que certains les craignent, ces petites créatures jouent un rôle crucial dans notre écosystème. Les insectes pollinisent les plantes, décomposent ...  Show more

La théorie des verrous est une situation dans laquelle une innovation technique, dans le domaine des technologies, de l'écologie ou de l'agriculture par exemple, peine à s'imposer face à une autre technologie déjà largement répandue mais moins efficace. L'exemple le plus connu es ...  Show more

The term femvertising was coined by She Knows Media back in 2014, and recent years have seen more and more advertising campaigns champion female empowerment and challenge traditional gender norms, reshaping the marketing landscape.  But the emergence of femvertising has also led ...  Show more

Swipe right on... Twirla? Creating ads for a contraceptive patch on dating apps is emblematic of the innovative approach that Amy Welsh, the Vice President of Marketing takes at Agile ...

Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t dri ...  Show more

Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ ey ...