Influencers: Are they worth your marketing sp...

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ...  Show more

On today’s episode, Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger’s favorite book – Influence: The Psychology of Persuasion. Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion. He is also CEO and President of Influence at Work wher ...  Show more

have you ever wondered how much influencers make? which social media platforms pay out the most? or why everyone on Instagram is flexing a luxurious lifestyle but we have no idea how they make that money? if so...today's DTA episode is for you :) i'll also be going into my origin ...  Show more

Not all influencers are transparent about their deals or their marketing tactics. In fact, there is a lot of BS that goes down in influencer-dom, and that BS can hurt you, and your bottom line. Today, Nicole unpacks three social media marketing tricks that you should watch out fo ...  Show more

The Veblen effect, more commonly known as the snobbery effect, can easily be summed up as the fact that we, as humans, like or want to buy objects, not because we need them or because we especially like them, but simply because of their price. Yep, because they’re expensive. This ...  Show more