Ep 7: Marketing your business the right way t...

Will your business survive COVID and the post-COVID marketplace? Finance journalist and business owner David ‘Kochie’ Koch explains his steps for stress-testing your business during tough times (like a pandemic!), the key questions you need to ask yourself about the viability of ...  Show more

Can a mentor add value to your business? Finance journalist and business owner David ‘Kochie’ Koch explains the business benefits of looking after your own personal development and shares his tips for finding the right mentor and getting the most out of their time.See omnystudio. ...  Show more

<span class= "yt-core-attributed-string--link-inherit-color"><span style= "color: #131313; border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;"> You need a Marketing Strategy before you spend on marketing or advertisement for you ...

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ...  Show more

Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode, Emily Hund, a researcher at the Univer ...  Show more

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced ...