Market Leader - How Best Leaders Manage People

Market Leader - How Best Leaders Manage Peopl...

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Selling Advertising Service - Sales Influence Podcast #SIP 637

Building Trust Through Expertise Provide insightful information that makes prospects think "I didn't know that" rather than stating obvious facts, as this demonstrates expertise and credibility when selling intangible services like advertising. Quantifying Value Through Data Ask ...  Show more

Selling High End Products - Sales Influence Podcast #SIP 636

Pricing Psychology The brain functions as a risk-averse decision-making machine that defaults to the cheapest option when presented with only two choices, but introducing a third, higher-priced option shifts buyer preference to the middle option. Offering three product tiers ($30 ...  Show more

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