Why do half of Gen Z use TikTok for search? -...

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ...  Show more

Talking all things TikTok today baby. We discuss how TikTok has taken over Google as the search engine for Gen Z, how TikTok beat out Youtube for watch hours, data sharing with China and what will this all means for us as investors!

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All of Gen Z is going gaga over TikTok, so naturally it's time for two old millennials to weigh in on it. This week we try to make sense of this app that confuses us quite a bit, and see if we can start a war between generations.For full-length weekly bonus episodes check out the ...  Show more

TikTok est un réseau social très addictif précisément parce l’algorithme pousse les utilisateurs à scroller indéfiniment pour consommer des courtes vidéos virales. Or, TikTok pourrait-il retenir autant l’attention de ses internautes avec des vidéos plus longues, jusqu’à une he ...

La génération Z est un groupe de personnes nées à partir de la fin des années 1990. Comme toutes les générations, elle aurait ses propres caractéristiques : on qualifie la génération Z tantôt d’hyper-numérique, tantôt de super-idéaliste et carrément déprimée. Mais est-ce que tout ...  Show more