Why do half of Gen Z use TikTok for search? -...

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature? 

Almost every university uses GA. France’s data protection watchdog, the CNIL, has issued updated guidance on the use of Google Analytics following a decision early last year that found the use of the tool to be in breach of European Union law under certain circumstances. Would yo ...  Show more

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering. Presenter: Ti ...  Show more

All of Gen Z is going gaga over TikTok, so naturally it's time for two old millennials to weigh in on it. This week we try to make sense of this app that confuses us quite a bit, and see if we can start a war between generations.For full-length weekly bonus episodes check out the ...  Show more

Is it possible that Gen Z is using Netflix almost as much as TikTok?   Read the Plugged In Blog   If you've listened to any of our podcasts, please give us your feedback. 

E449: TikTok has overtaken Google as the biggest search engine among Gen Z… the opportunity is huge.

It's very easy to rank on TikTok and creators are getting lots of traffic. For example, Sabrina Ramonov who writes, "12% of all my TikTok views (around 1.3M/week) come f ...