UP260 The L Word

Today's guest Adam Kelly has been at IMG since 2001, connecting the business back almost to the McCormack era. Now President of IMG within TKO Group — which also owns UFC and WWE — he oversees IMG's media rights, production, digital, brand partnerships, and events businesses. Thi ...  Show more

FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.24bn. Total. For the whole Games.It wasn't always this lopsid ...  Show more

On today’s show we are talking about major international events and the impact on real estate from those events. Major cities have sought to host events like the Olympics, the World Expo, The world Cup of Soccer, The PanAm Games, the Commonwealth Games and so on. 

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Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ...  Show more

Footballers and other athletes are standing up to the sponsors who subsidise them. Ed Butler speaks to Laurence Halsted, a former British Olympic Fencer who wrote about his concerns about the Games in Rio de Janeiro, in 2016. Sports marketing consultant Tim Crow says the involvem ...  Show more

From Danny Boyle’s opening ceremony, through Super Saturday and a record-breaking Paralympics, 2012 was a golden summer of national pride and sporting success. But to what end? A decade on from London 2012 – with nearly a third of UK adults and children classed as inactive – we e ...  Show more