UP260 The L Word

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ...  Show more

Recorded live in front of an invited audience of senior sports-industry figures at Teneo's London offices overlooking St Paul's Cathedral, this Unofficial Partner event asked a deliberately awkward question about the summer of 2026: not what happened, but what actually changed. T ...  Show more

On today’s show we are talking about major international events and the impact on real estate from those events. Major cities have sought to host events like the Olympics, the World Expo, The world Cup of Soccer, The PanAm Games, the Commonwealth Games and so on. 

Each ...

Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ...  Show more

Footballers and other athletes are standing up to the sponsors who subsidise them. Ed Butler speaks to Laurence Halsted, a former British Olympic Fencer who wrote about his concerns about the Games in Rio de Janeiro, in 2016. Sports marketing consultant Tim Crow says the involvem ...  Show more

From Danny Boyle’s opening ceremony, through Super Saturday and a record-breaking Paralympics, 2012 was a golden summer of national pride and sporting success. But to what end? A decade on from London 2012 – with nearly a third of UK adults and children classed as inactive – we e ...  Show more