UP260 The L Word

Chat UP is Unofficial Partner's series on AI in the sports business.Today's guest is Mike Bracken CBE. He built the UK's Government Digital Service, became the country's first Government Chief Data Officer, and now runs the consultancy Public Digital, advising governments and ins ...  Show more

Ben Curtis is Global Brand Vice President of Sure/Rexona at Unilever, and is just back the US where he ran the brand's first-ever Men's World Cup as a FIFA official partner. He came on Unofficial Partner before the tournament to talk about what he was walking into; this is the de ...  Show more

On today’s show we are talking about major international events and the impact on real estate from those events. Major cities have sought to host events like the Olympics, the World Expo, The world Cup of Soccer, The PanAm Games, the Commonwealth Games and so on. 

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Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports ...  Show more

Footballers and other athletes are standing up to the sponsors who subsidise them. Ed Butler speaks to Laurence Halsted, a former British Olympic Fencer who wrote about his concerns about the Games in Rio de Janeiro, in 2016. Sports marketing consultant Tim Crow says the involvem ...  Show more

From Danny Boyle’s opening ceremony, through Super Saturday and a record-breaking Paralympics, 2012 was a golden summer of national pride and sporting success. But to what end? A decade on from London 2012 – with nearly a third of UK adults and children classed as inactive – we e ...  Show more