652: Daniel McGinn | The Science of Mental Pr...

Most people think persuasion starts with your message. It actually starts with your audience. AJ sits down with entrepreneur and marketing expert Russ Ruffino to explore why empathy—not charisma or credentials—is the foundation of influence. From storytelling and copywriting to p ...  Show more

Most people think great work speaks for itself. It doesn’t. AJ and Johnny break down why smart, analytical people so often lose credit for their best ideas—and how influence, status, and communication determine who actually gets remembered. Backed by decades of research, they exp ...  Show more

Dan McGinn, senior editor at Harvard Business Review, talks about what businesspeople can learn from how top performers and athletes prepare for their big moments. In business, a big sales meeting, presentation, or interview can be pivotal to success. The same goes for pep talks ...  Show more

If you’re an athlete, you know that it can be helpful to get psyched up before a big game. But getting in the right mindset is important in any kind of high-stakes scenario, whether you want to perform your best in a big meeting, presentation, interview, audition, or conversation ...  Show more

Uncover the secrets to optimising your potential, rewiring your brain, and learning new tools for self-improvement in this episode with Paul McKenna.

Paul McKenna is a behavioural scientist and author, with the goal of helping people become the best version of themse ...

Today, you’ll learn how to control your mind and train it for extraordinary performance. 

By the end of this episode, you’ll know the exact mental training techniques used by world-class athletes, Olympians, and elite performers to overcome fear, build resilience, and un ...