681: Christopher Lochhead | Category Design

Most people think persuasion starts with your message. It actually starts with your audience. AJ sits down with entrepreneur and marketing expert Russ Ruffino to explore why empathy—not charisma or credentials—is the foundation of influence. From storytelling and copywriting to p ...  Show more

Most people think great work speaks for itself. It doesn’t. AJ and Johnny break down why smart, analytical people so often lose credit for their best ideas—and how influence, status, and communication determine who actually gets remembered. Backed by decades of research, they exp ...  Show more

Many people who are neurodivergent have to figure out a way to succeed outside the rules and regulations of traditional institutions. Christopher Lochhead, startup advisor, podcast host, and author, is one such person. Growing up with dyslexia, he found his way in the world and n ...  Show more

Chad was a guest on the Legends and Losers Podcast with Chris Lochhead. In part one of this two-part interview, they discussed the structure of the Mission's business model, the keys to successful marketing, and what the greatest content companies have in common with each other. ...  Show more

What do you need to know to start and run a design business? We dug deep into the podcast archive to find and share this episode. Even though this conversation is almost four years old, the concepts Chris shares in it are timeless. If you’re thinking about starting up your own cr ...  Show more

LB (Legacy Builder) “The Ghostwriting Guy” is helping Founders, CEOs, and Entrepreneurs build winning brands. He is also a former college athlete turned writer.Follow Zuby - https://twitter.com/zubymusicFollow Legacy Builder- https://twitter.com/LegacyBuilder__Subscribe to the 'R ...  Show more