Number Fever: How Pepsi Nearly Went Pop

Windscale is supposed to be Britain's big leap into the nuclear age, bringing science fiction to life in 1950s Northern England. But in the race to catch up with America's nuclear program, scientists are tinkering with forces they don't fully understand. When the reactor catches ...  Show more

If you tuned in to late-night WOR radio in 1950s New York, you'd enter the secret world of Jean Shepherd. Shepherd's nonconformist style, off-beat humor and love of pranks gathered a small but loyal following. These "Night People" loved being in on the joke, while the oblivious " ...  Show more

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ...  Show more

Amanda Spann is a serial entrepreneur, and after seeing major judgment errors like Pepsi's tone-deaf Kendall Jenner ad, she launched the site youneedablackperson.com. She meant it as a joke, but it’s rooted in a much larger issue. On today’s episode, Amanda explains how rapid gro ...  Show more

In the sugar-fueled '90s, Pepsi had one goal: win the Cola Wars. But when it launched “Pepsi Stuff", an ambitious promotion that encouraged people to buy Pepsi and redeem points for prizes, they overlooked their own fine print. When they promised a military-grade plane for less t ...  Show more

Send us a textWhen a company, brand or product gets really big, it can be easy to imagine that company will remain in business forever. Yet businesses rise and fall over time, with millions and billions of dollars changing hands as executives try to stay current on what consumers ...  Show more