Number Fever: How Pepsi Nearly Went Pop

In 1942, eight men are sent from Nazi Germany to infiltrate America. Their mission: to sabotage critical infrastructure. Their problem: they're idiots. Operation Pastorius soon devolves into one of the most baffling failures of World War II. For a list of sources, see the show no ...  Show more

This is a special crossover episode with Business History. John DeLorean was a visionary who wanted to create a futuristic new sports car - a stainless steel marvel with distinctive gull-wing doors. The British Government agreed to finance the project, provided he built his facto ...  Show more

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ...  Show more

Amanda Spann is a serial entrepreneur, and after seeing major judgment errors like Pepsi's tone-deaf Kendall Jenner ad, she launched the site youneedablackperson.com. She meant it as a joke, but it’s rooted in a much larger issue. On today’s episode, Amanda explains how rapid gro ...  Show more

In the sugar-fueled '90s, Pepsi had one goal: win the Cola Wars. But when it launched “Pepsi Stuff", an ambitious promotion that encouraged people to buy Pepsi and redeem points for prizes, they overlooked their own fine print. When they promised a military-grade plane for less t ...  Show more

Send us a textWhen a company, brand or product gets really big, it can be easy to imagine that company will remain in business forever. Yet businesses rise and fall over time, with millions and billions of dollars changing hands as executives try to stay current on what consumers ...  Show more