Challenges of Go-To-Market Integration

Keith Levy, Operating Partner at Sonoma Brands Capital Keith Levy backed an exit of just under $1B and a $400M exit using the same five-pillar framework, and he starts with the founder every time. Finance comes last. As Operating Partner at Sonoma Brands Capital, Keith has spent ...  Show more

Matt James, EVP, CFO & Chief Acquisition Officer at Oakbridge Insurance Roll-up platforms that skipped real integration are getting exposed when they go to market. Buyers want proof of organic growth, clean data, and a platform that actually functions as one. A lot of processes a ...  Show more

Marketing and advertising are constantly changing. New technologies and best practices evolve dramatically every year. So what trends can marketers expect to see in 2019? In part one of this two-part episode, Ian and Lauren are joined by Brian Rothenberg (GM, CMO and VP of Growth ...  Show more

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

CEOs that sold in 2023—What advice do they have for founders and CEOs? Whether you've had an exit plan in mind from the start or you're fielding unsolicited offers from potential acquirers, the more information you have about the M&A process, the better. This month, hear from CEO ...  Show more

<span>Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have ju ...