Challenges of Go-To-Market Integration

Brent Baxter, Sam Delestienne, Steve Hoffman, John Strenger, and Matt Melsen Winning a banker-run auction at 5% under the highest bid. Closing a deal when co-sellers have not spoken in months. Getting through 22 countries of employment complexity with a client who refused to work ...  Show more

Jörgen Wigh, CEO of Lagercrantz Group Lagercrantz Group has completed 90+ acquisitions over 20 years and never sold one. CEO Jörgen Wigh runs 85 niche B2B companies under a 22-person headquarters with no integration, no exits, and no value realization targets. This is Part 2 of 2 ...  Show more

Marketing and advertising are constantly changing. New technologies and best practices evolve dramatically every year. So what trends can marketers expect to see in 2019? In part one of this two-part episode, Ian and Lauren are joined by Brian Rothenberg (GM, CMO and VP of Growth ...  Show more

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

CEOs that sold in 2023—What advice do they have for founders and CEOs? Whether you've had an exit plan in mind from the start or you're fielding unsolicited offers from potential acquirers, the more information you have about the M&A process, the better. This month, hear from CEO ...  Show more

<span>Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have ju ...