Challenges of Go-To-Market Integration

Challenges of Go-To-Market Integration

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M&A's Sales Diligence Blind Spot: What 5 CRO Tours Taught John McMahon

Most buyers diligence a sales org by ranking the reps and cutting the bottom of the list. But if you ask John McMahon, that's usually the wrong target. In most cases, the problem is the manager. John should know, because he's seen both sides of a sales integration. Cisco bought G ...  Show more

Strategy Drives M&A, Not the Other Way Around

Most corp dev teams let the banker inbox set the agenda. Michael Guptan, who has led or contributed to 120+ transactions worth over $100B across Dell, Walmart, DXC, and now The Trade Desk (NASDAQ: TTD), says that's backward. Strategy drives M&A. His approach starts long before a ...  Show more

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