SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan

SaaStr 198: Decision-Making in B2B Marketing;...

‏التالي

SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before

SaaStr 852: The Agents #003, Our Agent Now Runs Campaigns on Weekends, Plus Why We Pay More for Salesforce Than Ever Before Here's the updated version: This week on The Agents, SaaStr CEO & Founder Jason Lemkin and SaaStr CAIO Amelia Le Rutte dig into what it actually looks like ...  عرض المزيد

SaaStr 851: The Agents, Episode 002. Managing 20+ AI Agents: Lazy Agents, Stealth Churn & the Death of 60% Solutions

SaaStr 851: The Agents, Episode 002. Managing 20+ AI Agents: Lazy Agents, Stealth Churn & the Death of 60% Solutions In Episode 2 of The Agents, Amelia Lerutte, Chief AI Officer at SaaStr, and Jason Lemkin, Founder and CEO of SaaStr, share the trials, tribulations, victories, and ...  عرض المزيد

‏حلقات موصى بها

The Science and Art of Marketing With Monica Ho, Chief Marketing Officer at SOCi
Marketing Trends

Is marketing both art and science? If so, will that still be the case in the future? Monica Ho, the Chief Marketing Officer of SOCi, has the answer to these marketing questions and mor ...

  عرض المزيد

How to Pitch Risky Initiatives with Sara Varni
Marketing Trends

On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio.

She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to ...

  عرض المزيد

The Marketing Evolution During the Tech Revolution With Arun Cavale, Chief Marketing Officer, IBM Consulting, Asia Pacific
Marketing Trends

As new tech continues to change the world at a rapid pace, how are marketing professionals adapting? Arun Cavale – the Chief Marketing Officer at IBM Consulting, Asia Pacific – ...

  عرض المزيد

Dropping the I-N-G from Marketing and Why it Matters
Marketing Trends

Latane Conant always says it is her job to create a movement, and if you aren’t focusing on that movement, you really are not doing your job. Latane is the Chief Market Officer at 6sense. ...

  عرض المزيد