SaaStr 198: Decision-Making in B2B Marketing; Instinct or Data-Driven, How To Create True Alignment Between Sales and Marketing & Why Sometimes You Have To Throw The Marketing Playbook Out The Window with Maria Pergolino, CMO @ Anaplan

SaaStr 198: Decision-Making in B2B Marketing;...

SAASTRSAASTR

Up next

SaaStr 854: The Agents #005, Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe?

The Agents #005, Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? Welcome to The Agents, where SaaStr's CEO and Founder, Jason Lemkin and Chief AI Officer, Amelia LeRutte share the latest each week on running a company with more agents than humans. It ...  Show more

 . 1h 18min
SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an Agent

SaaStr 853: The Agents #004: Tragedy Apps, Too Many AI SDRs, and Why Your Next Hire Should Report to an Agent Your AI SDR pitches are getting better, but your AI PR pitches are getting you blocked. Jason and Amelia break down why the gap between good and great agents is the diffe ...  Show more

 . 1h 22min

Recommended Episodes

How to Pitch Risky Initiatives with Sara Varni
Marketing Trends

On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio.

She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to ...

  Show more

 . 30min 37sec
869: Data Over Drama: How Female Leaders Can Scale with Strategy, Not Emotion
The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Have you ever attended an event that completely changed the trajectory of your life? My guest today, Marina Middleton, certainly has. In 2021, she walked into her first Create & Cultivate event as an attendee, looking to make connections and gain insights for her own business. Fa ...  Show more

 . 48min 43sec
Prioritizing product-market fit with Tom Bianchi
The Revenue-Driven CMO

Today’s guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom B ...  Show more

 . 55min 5sec
Leveraging Data in Marketing with Carrie Palin, CMO at Splunk
Mission Daily

“Just about every problem needs some data to solve it. We cannot manage what we cannot measure.” — Carrie Palin What makes a great marketer? Carrie Palin, Chief Marketing Officer at Splunk, shares her experience in marketing and why she thinks every CMO needs a data scientist in ...  Show more

 . 44min 45sec