S2E29: Nike Case Study

Send us Fan MailApplications for the Case Competition World Cup close this Sunday, September 13, at 11:59pm PT. APPLY NOWMore information:Undergraduate Track, presented by Grant Thornton StaxGraduate Track, presented by AdobeThis is an opportunity to get in front of top employers ...  Afficher plus

Send us Fan MailBCG is racing to hire forward deployed engineers – and the application window closes September 17.This year's pay range for campus hires is $110,000 to $190,000, up from $110,000 to $160,000 last year. Same job, new title, $30,000 more at the top of the range.Big ...  Afficher plus

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ...  Afficher plus

Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." Abo ...

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest b ...  Afficher plus

In this moment, Greg Hofman former CMO of Nike explores how the brand’s bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business suc ...  Afficher plus