S2E29: Nike Case Study

Send us Fan MailWhether you’re targeting McKinsey, BCG, Bain, or Tier 2 / Big 4 strategy firms, your evaluation can start before interview invites even go out.Many firms bring MBA candidates in for a group case or a 1-on-1 session first – the sessions are evaluative.Maile Dyer, a ...  Show more

Send us Fan MailAI was supposed to kill junior consulting jobs. Then McKinsey, BCG, and Bain raised starting pay to $120,000 for pre-MBA hires and $200,000 for post-MBA hires.So why would 3 firms lock in higher base pay for junior consulting jobs?And is the raise as big as it loo ...  Show more

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ...  Show more

Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." Abo ...

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest b ...  Show more