The electric transport revolution
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Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. ...
To survive the climate crisis, we need to electrify everything: our cars, of course, but also our appliances, homes, mass transit, entire neighborhoods and cities. Everything. That’s no small task. So to better understand why electrifying everything matters, and ho ...