What Happens to Google Ads During a Recession

Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more than you think.In this episode, I sit down with Scott Desgrosseilliers from Wicked Reports to break down ...  Show more

Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like you’re chasing the sale instead of controlling it, you’re already losing. Neediness kills deals, and mo ...  Show more

Will 2024 bring about a soft landing or a hard recession? Tough economic times could be upon us as more and more economists disagree with the “soft landing” narrative of early and mid-2023. Even though the economy hasn’t broken down yet, top-tier investors like Fundrise’s Ben Mil ...  Show more

I wanted to have a conversation with Chris about what’s really going on in this uncertain economy, what he thinks is coming in the future, and how we can prepare ourselves so that we don’t experience a repeat of 2008/2009 when we had to start over from scratch. So many of us are ...  Show more

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

Scott answers a question regarding Southwest Airlines’ epic failure over the holidays and explains the three things a company should consider when dealing with a crisis. He also answers a question about Hulu and the other streamers offering ad tiers, and wraps by offering advice ...  Show more