What Happens to Google Ads During a Recession

What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the pipeline of future customers dries up.I sat d ...  Show more

Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/applyYour creative team is producing more ads than ever. So why does every one of them say the same thing? Most ...  Show more

In this episode we cover: Why There’s A Recession Coming How to Handle a Recession How to Prepare for a Recession Why Recessions Happen How to Handle Your Investments in a Recession Resources in this episode: Debt Prices Beyond 2008 Dollar After Dollar M1 Finance Best Place to In ...  Show more

E397: I made this episode right before news of today's financial crash went viral. The timing could not have been more perfect.

This directly answers the question of whether or not it is worth investing in marketing during a financial crash or recession.

The thre ...

There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.

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As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not the strongest that will survive, but the ones who respond best to change. Kipp and Kieran give tangible advice on what will make or break your business in the next 24 months, compan ...  Show more