RedBull Is Actually A Marketing Company

Apple is changing how we watch F1.It is embedding F1 into our lives in a way that no other broadcaster ever has, nor possesses the ability to in the future.It is building a new world for F1 which will make the fandom stronger, and help the sport grow globally.Just like the 2026 r ...  Show more

Everyone loves to hate on Ryan Air.And yet, they are super successful.In fact, they thrive because of it.How does it all work?We break it down in under 5 minutes.Let's do shots! 

Red Bull and GoPro are names we've all heard of, but their approach to marketing is anything but typical. High-energy, extreme sports campaigns have made these products household names and broke the advertising mold. With us today is Paul Crandell, one of the marketing legends ...

What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ...  Show more

Do you know what makes your brand special? Sometimes, you're wrong — and the "special sauce" you cling to can actually be holding your company back. That's the story of HiBall, an energy drink that was struggling to gain traction... until they rethought a critical part of the bra ...  Show more

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.