How to do self-promotion well

Dan Nestle, founder of Lilypath, joins Sandy Carter on The Marketing Companion to unpack a shift most professionals have not noticed yet. AI systems are now interpreting, ranking, and recommending people before any human ever clicks a profile. Dan calls this Authority Intelligenc ...  Show more

If your ads are being skipped, your emails are going unread, and your campaigns are blending into the noise, this episode is your wake-up call. What do Disney, a pool full of sprinkles, the United Nations, and the world's first AI film at Tribeca Film Festival have in common? Mic ...  Show more

Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ...  Show more

Découvrez 5 stratégies marketing pour vous différencier de vos concurrents ! 🚀Cet épisode est un mini-atelier dont le but est de vous faire prendre conscience de vos forces en tant qu’entrepreneur pour trouver plus de clients.Des clients qui seront, surtout, ravis de travailler ...  Show more

Direct-to-consumer (DTC) businesses play an outsize role in disrupting industries. Think of eyeglasses and Warby Parker or mattresses and Casper. But after that initial disruption, industry competitors often adapt. Harvard Business School professor Len Schlesinger and Matt Higgin ...  Show more

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in mark ...