How to do self-promotion well

Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough. 

OpenClaw is the hottest open source AI agent in marketing and in this episode Shawn Reddy from Cliqk pulls back the curtain. He walks us through the OpenClaw dashboard live, demonstrates social media scraping in action and shows the complete setup process so you can see exactly w ...  Show more

Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where's that thing we were comfortable with?’ And in some sense, it puts you back to square o ...  Show more

Découvrez 5 stratégies marketing pour vous différencier de vos concurrents ! 🚀Cet épisode est un mini-atelier dont le but est de vous faire prendre conscience de vos forces en tant qu’entrepreneur pour trouver plus de clients.Des clients qui seront, surtout, ravis de travailler ...  Show more

Direct-to-consumer (DTC) businesses play an outsize role in disrupting industries. Think of eyeglasses and Warby Parker or mattresses and Casper. But after that initial disruption, industry competitors often adapt. Harvard Business School professor Len Schlesinger and Matt Higgin ...  Show more

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in mark ...