#82 David Ogilvy (Ogilvy on Advertising)

On his 68th birthday, Kevin Kelly began to write down for his young adult children some things he had learned about life that he wished he had known earlier. Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, ...  Show more

There's no one like Rick Rubin. He's a legendary music producer known for his minimalist approach and relentless pursuit of greatness. This episode is what I learned from reading ⁠Rick Rubin: In The Studio⁠ by Jake Brown. Episode sponsors: ⁠ Ramp⁠⁠⁠⁠⁠⁠⁠ gives you everything you n ...  Show more

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

ABOUT THE BOOK:

Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then mo ...

Grandpa may have been a great salesman in his day. But if you’re using the same strategies he used (and most of us are), you’re ignoring powerful brain science that flips conventional wisdom on its head. And you’re leaving a lot of money on the table. In today’s episode, we’ll di ...  Show more

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

“I’ve always been an entrepreneur. I’ve always had a side hustle no matter what it was.” –Steven Galanis Steven Galanis’s career has spanned from options trader, to film producer, to now CEO and Co-Founder of Cameo, a platform where fans can book personalized video shout outs fro ...  Show more