#82 David Ogilvy (Ogilvy on Advertising)

What I learned from reading Ari Emanuel's incredible autobiography Roll The Calls. Made possible by: Ramp: ⁠ https://ramp.com⁠ Applovin: ⁠ https://applovin.com⁠ Vanta: h⁠ttps://vanta.com/founders 

What I learned from reading Mark: A journey to the heart of history's largest nonterritorial empire by Jeremy Stern. Made possible by: Ramp: ⁠ https://ramp.com⁠ Applovin: ⁠ https://applovin.com⁠ Vanta: ⁠ https://vanta.com/founders⁠ 0:00 — "For these, I set no bounds in space or time ...  Show more

My guest today is Rory Sutherland. Rory is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world. He’s also the author of one of my favorite recent books called Alchemy: The surprising power of ideas that don’t ...  Show more

Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He's the author of the book Alchemy: The Surprising Power of Ideas That Don't Make Sense and his TED talks that have been viewed over 7 million times. In the conv ...  Show more

Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Sup ...

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Show more