State of Digital Transformation Research

State of Digital Transformation Research

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Avoiding the "AI Hype Tax".

Andrew Brooks talks about how companies are suffering from the "AI Hype Tax" and how organizations can move from AI pilots to production. Andrew is Founder and CEO of Contextual.io where he focuses on helping organizations move beyond AI experimentation to building systems that d ...  Show more

Using Performance Data To Drive Better Sales Conversion

Jennifer Gressman explores how performance data can reshape marketing strategies and drive better sales outcomes. Jenn is CEO of Site Impact where she leads efforts to help organizations improve campaign performance through smarter use of audience data. Her work focuses on aligni ...  Show more

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