Data Insights in Digital Marketing

What does “responsible AI” look like in practice? In one of our most engaging episodes of the year, host Will Francis speaks with Gordon Ryan, Senior Managing Consultant and Design Process Lead at Sopra Steria, about the growing impact of AI on work, business, and society, and th ...  Show more

Ever wondered what really makes social content go viral? In this episode of the DMI podcast, host Will Francis speaks with Stuart Larkin about viral social campaigns, creativity on social media, and why “going viral” is rarely the right starting point for a brand strategy. Drawin ...  Show more

Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, <a href="https://www.st ...

Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob discuss the r ...  Show more

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ...