Reinventing an Iconic Independent Bookstore

Reinventing an Iconic Independent Bookstore

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How a Museum Marketing Team Used AI to Bring People Closer to Art

In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team e ...  Show more

Are We Entering a New Age of Creativity with the Help of AI?

In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would license The Atlantic’s content to train its models and respond to user queries, while The Atlantic would receive a fee, privileged access to O ...  Show more

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How Local Businesses Can Compete with Larger Rivals
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In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown. Spearman saw an opportunity to reinvent the local business to build a community space after the pandemic. ...  Show more

Saving Barnes and Noble | Undaunted | 3
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The COVID-19 pandemic forces the closure of 400 Barnes & Noble locations. James Daunt uses the downtime to accelerate the redesign of stores, and to usher in radical changes to Barnes & Noble’s business model.Be the first to know about Wondery’s newest podcasts, curated recommend ...  Show more

483: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service
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When the pandemic hit, Timmy Bauer from DinosaurHouse.com pivoted his business from being a traveling children’s book author to running a children’s book production company. Timmy was enjoying working as a traveling children’s book author, but he was forced to change directions w ...  Show more

Partners in Everything
Committed

For the past five years, Alex and Christina had been running a bookstore that is both their primary income as a couple and their passion. They opened A Novel Idea, bookshop in Philly, a year before the pandemic hit. And when the city closed all of its stores, they had to complete ...  Show more