How Europe’s CPG leaders can navigate inflati...

What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?See www.mckinsey.com/privacy-policy for privacy information 

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.See www.mckinsey.com/privacy-policy for privacy information 

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ...

Gary looks ahead to 2026 and breaks down the 5 consumer trends every entrepreneur, brand, and business leader should be watching. From how AI is reshaping buying behavior to the role of trust, attention, and culture in decision-making, this episode is a practical blueprint for an ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore resea ...  Show more

We discuss what the coming Retail earnings reports will tell us about consumer spending trends