La guerre du streaming | Coups tordus | 3

Nous sommes en l’an 2000 et Ben & Jerry’s a désormais un nouveau propriétaire. Mais le nouvel actionnaire ne semble pas partager les valeurs qui avaient été celles des créateurs de l’entreprise. A tel point que les employés se demandent si la marque pourra survivre à de tels chan ...  Show more

Nous sommes en 1998 et Häagen-Dazs et Ben & Jerry’s découvrent que leur succès fait des envieux. Et pas de petits joueurs : Nestlé et Unilever sont bien décidés à entrer eux aussi sur le marché des glaces premium.Mais alors que ces deux géants de l’agroalimentaire injectent des m ...  Show more

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the book to get inside Netflix. Sometimes they succeeded — sending “housewives” into warehouses as spies — and sometimes things didn’t go as planned. But when Blockbuste ...

Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into warehouses as spies, and sometimes things didn’t go as planned. But when Blockbuste ...

You know that expression “content is king”? Well it turns out, sometimes it’s not. Sometimes it’s a hard-working algorithm that burrows into customer habits and viewing patterns. With that, Netflix had a clear upper hand on Blockbuster.

That, and the fact that Netflix ta ...

Depois que Hastings implorou a Antioco para comprar a Blockbuster Online, Antioco concordou em apresentar a proposta de Hasting à diretoria. O que ele não contou foi que estava pressionando o conselho a rejeitar a oferta para que a Netflix enfraquecesse e morresse. Enquanto isso, ...  Show more