The Speaking Expert: How To Speak So Everyone...
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Julian Treasure knows a thing or two about how to speak well. He's given five TED talks which have been watched over 125 million times, including one on, well, how to speak well, which resides in the top ten TED talks of all time. But as a former audio branding strategi ...
We should all be audience-centric in communication. But, as Julian Treasure contests, we need to take it one step further. What is the listening I am speaking into?, he says, is the question every spea ...
"The political strategist and pollster Frank Luntz is fond of the expression, 'It’s not what you say, it’s what people hear.' His point is that politicians often think they come across to the public one way, but in fact are seen and heard quite differently. The ...