Creative Energy: Keith Yamashita

Creative Energy: Keith Yamashita

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[From IDEO Thinking] The Hidden Costs of Caregiving: Sierra Hillman

Medical bills written in codes patients can't read. Homes that don't fit a wheelchair. A specialized bed that can run up to $15,000 and isn't covered by insurance. For the 24 million caregivers in the US, these are everyday obstacles. And each one points to a design opportunity.T ...  Show more

How to Tell a Problem From a Situation: Seth Godin

IDEO has built a business around solving difficult problems. But problems and situations are not the same thing, argues Seth Godin. And correctly telling them apart is critical. Get it wrong, and you'll spend months pushing on something that was never going to move.In this conver ...  Show more

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