Customer-led growth | Georgiana Laudi (Forget The Funnel)

Customer-led growth | Georgiana Laudi (Forget...

‏التالي

Sequoia CEO coach: Why it’s never been easier to start a company, and never been harder to scale one | Brian Halligan (co-founder, HubSpot)

Brian Halligan co-founded HubSpot, ran it as CEO for about 15 years, and now coaches Sequoia’s fastest-growing founders as their in-house CEO coach.We discuss:1. His LOCKS framework for evaluating founders2. Why you should build your team like the 2004 Red Sox3. Why hiring “spicy ...  عرض المزيد

“Engineers are becoming sorcerers” | The future of software development with OpenAI’s Sherwin Wu

Sherwin Wu leads engineering for OpenAI’s API platform, where roughly 95% of engineers use Codex, often working with fleets of 10 to 20 parallel AI agents.We discuss:1. What OpenAI did to cut code review times from 10-15 minutes to 2-3 minutes2. How AI is changing the role of man ...  عرض المزيد

‏حلقات موصى بها

466 Forget The Funnel by Georgiana Laudi
The Marketing Book Podcast

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

ABOUT THE BOOK:

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle wi ...

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Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

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#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)
30 Minutes to President's Club | No-Nonsense Sales

Check out Jake’s new book The Innovative Seller: Keeping Peace in an AI and Consumer-Centric World and order your copy today! FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Allocate your time into now, near future, and far future to identify true priorities. Use two-week blocks to underst ...  عرض المزيد

Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
Today in Digital Marketing

<span>How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.</span>


<span>There are many advantages of e-commerce for the consumer — ...

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