Customer-led growth | Georgiana Laudi (Forget The Funnel)

Customer-led growth | Georgiana Laudi (Forget...

Up next

The tactical playbook for getting 20-40% more comp (without sounding greedy) | Jacob Warwick (Executive Negotiator)

Jacob Warwick is an executive negotiation coach who helps senior operators negotiate better salary, equity, titles, and severance packages. He has worked with leaders across tech and Hollywood, was previously a founder and CEO himself, and has helped clients secure millions in ad ...  Show more

How I built a 1M+ subscriber newsletter and top 10 tech podcast | Lenny Rachitsky

People have been asking me to sit on the other side of the mic for a long time. With my wife’s debut children’s book, Charts for Babies, coming out next month, we figured: why not do it together? What followed was one of the most honest conversations I’ve had on this podcast. Mic ...  Show more

Recommended Episodes

466 Forget The Funnel by Georgiana Laudi
The Marketing Book Podcast

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

ABOUT THE BOOK:

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle wi ...

  Show more

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

  Show more

#260 - Communication Hacks to Unleash Your Sales Team’s Full Potential (Jake Dunlap, Skaled Consulting)
30 Minutes to President's Club | No-Nonsense Sales

Check out Jake’s new book The Innovative Seller: Keeping Peace in an AI and Consumer-Centric World and order your copy today! FOUR ACTIONABLE LEADERSHIP TAKEAWAYS Allocate your time into now, near future, and far future to identify true priorities. Use two-week blocks to underst ...  Show more

Deep Dive: Exploiting the "Vicarious Hand Effect" in Marketing
Today in Digital Marketing

<span>How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.</span>


<span>There are many advantages of e-commerce for the consumer — ...

  Show more