Customer-led growth | Georgiana Laudi (Forget...
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Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop ABOUT THE BOOK: Your product is great. So why is marketing it so hard? Many SaaS companies struggle wi ...
I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...
<span>How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect.</span> <span>There are many advantages of e-commerce for the consumer — ...